- Definition of soft selling and hard selling
Soft selling
Soft selling is a way of approaching or selling that is done without a high level of aggressiveness. The promotions that are carried out can be said to be very friendly but very persuasive. This will encourage customers to take action in the form of purchasing products. So it can be said that the persuasive side is the core for soft selling.
Hard selling
Hard selling is a sales method that goes directly to the right target market and goes straight to the main point of the promotion. This method also looks more straightforward and no preamble. Hard selling is also often used by companies that want to quickly sell a lot of products without having to work hard.
- The difference between soft selling and hard selling
If hard selling relies on sales that are to-the-point and tends to be aggressive, it is different from soft selling. Soft selling relies on persuasion and the use of subtle words, so that the targeted consumers become more curious. In addition to these basic differences, the following are other aspects of hard selling and soft selling that are also different:
- Sales period
For hard selling, the targeted sales period is of course for the short term. By using the hard selling technique, you want the person to immediately buy the product offered on the spot. While soft selling is more focused on long-term sales. So, soft selling can be said to be more effective for long-term sales and expanding consumer reach.
- Consumer interest.
Reporting from Simplicable, soft selling is usually used by companies that want to build engagement and also a good image in the eyes of their consumers. Even so, it does not mean that hard selling is not able to attract consumers. It’s just that this interest usually lasts for a not too long period of time. Consumers are only interested in buying one product, without exploring the brand further.
- Industrial fields that use it
Every company, of course, has their own choice, whether they want to make sales with hard selling or soft selling techniques. However, in general, there are several industries that are synonymous with one of these two selling techniques. Industries that usually use hard selling techniques include telemarketing, insurance, banking, and others. Meanwhile, soft selling sales techniques are commonly used in the fields of content marketing, consulting, manufacturing, and many more.
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